Applied Retail Transformation (ART) is a specialized management consulting firm focused on helping retailers and brands navigate the changes vital to doing business in the digital world. Years of hands-on industry experience combined with two decades of technology project consulting gives us a unique perspective on transforming retailers and brands from the inside out to become more competitive in today’s radically changing business environment.
From strategic corporate supply chain and merchandising processes makeovers to global digital and operational agility initiatives, Theo Rose is a leading retail change agent and solutions architect helping clients for the past two decades. Retailers and brands leverage his unique hands-on skillset and pragmatic approach to create the customer-first environment vital to thriving in the digital retail landscape.
With expertise in product development, manufacturing operations, planning, forecasting, distribution and logistics, Linda Mason is a skilled “fixer” — establishing operational stability, then charting a path to improvement by helping companies use resources more efficiently and their people work more productively. Consultative and collaborative, she makes change possible and positive.
There is no doubt that COVID-19 upended the familiar, and retail has been one of the industries hardest hit. However, we cannot ignore the fact that responsibility for much of the severity lies with retailers themselves. COVID-19 has revealed weaknesses that retailers have papered over, obscuring the erosion in personalized and meaningful service decades in […]Read More
BOPIS may not be found in Mr. Webster’s dictionary, but it’s recently become a part of retailing language. BOPIS an acronym for Buy Online, Pickup In Store. The concept is straightforward, but prior to COVID-19, very few retailers understood the value it offers their customers. Fewer still were actively investing in the process and technology […]Read More
Thankfully, it now appears COVID-19 will begin to abate in the foreseeable future. Retailing will continue to recover, but in a landscape that’s been permanently altered. Retailers and brands already buffeted by competitive pressures were initially too slow to act and the cost has been catastrophic. It is critical that the leaders of these companies […]Read More
All too frequently, leaders in the retail industry cloak themselves with the false comfort of being able to quantify the number of customers they claim as their own, while knowing little more than at one point they crossed the store’s threshold. However, what was purchased, when it was purchased, where the purchase was made, and […]Read More
There is little in our lives that COVID has not touched. But COVID can’t cancel Christmas. With that in mind, what will Christmas look like this year and what trends will continue into the 2021 holidays? While the window has already closed for the deployment of any substantive technology initiative this year, the focus on […]Read More
We were told as children to eat our vegetables because they were good for us. More times than not, our parents said that to be healthy we had to eat the right foods. The truism of “you are what you eat,” however, has applicability far beyond the dinner table. For children it was about carrots; […]Read More
In earlier writings, we’ve talked about the need to frame transformation strategy around the customer — understanding who they are, how your offering distinguishes you from your competitors and how you will create lasting relationships. You’re confident you have answered the pertinent marketing questions, thus completing your exercise of strategy development and market identification and […]Read More
For hundreds of years, competition among retailers was driven by activity on the sales floor. Retailers differentiated themselves based on product assortment, merchandising, customer service and store operations. Macy’s versus Gimbels is a classic example of this bygone model. In the last two decades, however, competition moved from the sales floor to the supply chain, […]Read More
We have all seen children jumping rope in the school yard or park. We may have even asked if we too could join in. As adults we are appreciative, if not envious, of the dexterity that children display. As we watch, we become aware that participation is actually less about dexterity and more about timing. […]Read More
APPLIED RETAIL TRANSFORMATION, LTD.
15 Blackburn Road
Basking Ridge, NJ 07920